Books by Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

A delightful story of a special dog and the magical place he calls home. Follow Hadrian the Dog of Pompeii amid famous ruins and friendly tourists, and experience the adventure that changed his life.Discover more about Pompeii in the historical sections of the book and the location map. Suitable for all children with a love of animals, and for parents and educators seeking an entertaining way to introduce the subjects of travel, history, archeology, and geography.The Italian text followed by the English translation on every page make the book a fun tool for language students and teachers as well.Fully illustrated. Large print.Ages: 3+