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Books by Matthew P. McAllister

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  • - New Advertising, Control and Democracy
    by Matthew P. McAllister
    £77.99

    The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.

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