Books by Max Mckeown

INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: How do you become a more innovative thinker? How do you lead and manage creative people? How can you use innovation tools to get the best results? How can you engage people with innovation? How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. Inspired, ambitious and complete a must-read for anyone interested in innovation, creativity and invention.Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.Broc Edwards, SVP, Director of Learning & Leadership

The Truth About Innovation transforms today's most important innovation research into 50 proven "e;truths"e;. Max Mckeown delivers plain, powerful advice on how to:increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change...and much more. This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page. The Truth and nothing but The Truth.