Books by Maxwell (University of Texas McCombs

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action.

* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team.