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This book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. 49 illustrations.
Through a broad range of examples, the author demonstrates how theories of behaviour and communication have too often ignored the fundamental importance of objects in human life.
Originally published by Academic Press in 1976, this book has become a foundational statement in archaeological methodology and has had a lasting impact on the discipline. As Michael Schiffer writes in his new prologue, the work "played a vital role in establishing as fundamental the behavioral perspective in archaeology."
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