Books by Michel Millot

In an age where the Church ruled and anything but the missionary position with your spouse was a sin, people still wanted more. That is clear from the fact that this book exists, was translated from the original French to English, and at least one parliamentarian admitted to reading it. I'll add in my own assumption that even without this book there would be a lot of people asking for forgiveness for their bedroom activities based on the Church's guidelines.Samuel Pepys, an Admiral and Parliamentarian purchased his own copy in England, in 1668 when he saw it in an average book store. Though, he notes he bought it in plain binding as he intended to burn it after reading as not to disgrace himself if someone found it. He skipped church the next day to peruse his purchase and on conclusion wrote this in his diary:"It was not amiss for a sober man once to read over to inform himself in the villainy of the world... it did force my prick beyond stand all the while."

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.