Books by Michele Pw

The book that started a movement! Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky?You''re not alone ... and there''s a reason you feel that way. It''s because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.But, you don''t have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.Ahhh -- doesn''t that sound wonderful?In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear - the same proven principles she''s used to help her clients sell nearly $50 Million worth of products and services. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business.Whether you''re a seasoned entrepreneur or business owner or just starting out, you''ll discover valuable tips and strategies around selling and marketing with love. You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.

There is a serial killer out there.A serial killer targeting young men.A serial killer who appears to be Linda''s sister Elizabeth. Linda''s dead sister Elizabeth.But it can''t be Elizabeth. She''s dead.Right?Could she still be alive? Or somehow back from the grave?Or, maybe something even darker is happening ... something that threatens Linda''s life, as well. Something that has been buried for years in the secrets and lies of her twisted family history.Can she discover the truth before it''s too late?

Part of the award-winning Love-Based Business series that has been featured on numerous media outlets including CBS and NPR. Do you hate marketing?You''re not alone. Millions of entrepreneurs and business owners would rather do nearly anything else than market their business. The problem is marketing is also critical to the success of your business. So, what do you do? Force yourself to do it and suffer? Or don''t do it and hope for the best? Well, what if there was a third option? What if there was a marketing strategy out there that was perfect for you? A marketing strategy you ENJOYED doing. Would that make marketing easier and (dare we say it) more fun? If the answer is yes, Michele PW has the answer for you. It''s her Love Your Marketing Assessment, which is designed to help you pinpoint the precise marketing strategy that''s perfect for you. (Michele calls it your Marketing Love Factor.)And the best part? That assessment is included in the Love-Based Online Marketing book. Plus, you''ll also discover exactly how you can create an Online Marketing Plan around your Marketing Love Factor. So, you''ll not only love your marketing (yes really!) but your marketing will love you back. It really can be that simple.