Books by Mick Dwyer

The Price you charge for your services is a compromise between what you think your service is worth and what your clients think your service is worth.The majority of your competitors will simply guess their prices, they look around at the competition, and guess.This book allows you to take charge of your future. Take the first steps in controlling your business. Not many operators in your industry have actually calculated their exact needs.The defining moment in your businesses life, comes the instant you set the price for your salon services, the future happiness of you and your family, your profit margin, your clients perception of your Business and the attitude of your staff will be reflected in this decision.Driving your business forward doesn't require super-intellect. Nor is there anything mystical about building a successful business. Calculating your costs, giving your clients value and setting your prices accordingly is a calculated winning formula.