Books by Mohamed Zairi

Shows you how to apply benchmarking to a variety of projects. This practical book begins with definitions of 'what to benchmark' and ends with a real case study where a benchmarking project was conducted by observing all the necessary rules and with total adherence to the various protocols.

Highlighting best practice in innovation, this book presents contributions from leading academics and practitioners involved with innovation. It is a useful source of information for those involved with process innovation management. It combines key themes of 'best practice' and 'innovation'.

Uses case-studies of individual companies and industry-wide quality schemes to show how and why implementation has succeeded. This book is a useful reading for practitioners wanting to establish best practice in a wide variety of business areas. It describes concepts, covers definitions and illustrates the applications with first-hand examples.