Books by Naeem Arif

24 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. Editors: Naeem Arif, Ian Golding, Andrew Priestley.Contributors are experienced, qualified and certified CX experts including Greg Melia (CEO CXPA), Marleen van Wijk, Sirte Pihlaja, Stefan Osthaus, Daniel Hoff-Rodrigues, Gayana Helder, Olga Guseva, Ruth Crowley, Spiros Milonas, Olga Potaptseva, Nick Lygo-Baker, Richard Jordan, Stacy Sherman, Bruno Guimarães, Betül Y¿lmaz, Michelle Badenhorst, Patricia Sanchez Diaz, Alec Dalton, Janelle Mansfield, Christopher Brooks, Hannah Foley, Umer Asif, Sarb Rana, Sharon Boyd, and Katie Stabler.Topics include:Customer centric cultureOrganisation adoption and accountabilityVoC insight and understandingsCX design and improvementCX metrics, measurement and ROICX strategyThis is the anticipated follow-up second volume packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization. The bestselling Customer Experience 1 (November 2019) is available on Kindle and paperback.

AVAILABLE RIGHT NOW, NO DELAYS - 22 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. Contributors are experienced, qualified and certified CX experts including Ian Golding, Gayana Helder, Olga Guseva, Duong Nguyen, Jonathan Daniels, Ben Phillips, Naeem Arif, Hannah Foley, Megan Germann, Patricia Sanchez Diaz, Marleen van Wijk, Nick Meinertzhagen, Alec Dalton, Anna Stoll, Daniel Dougherty, Narjès Boufaden, Rohilla Nasreen, Marc Karschies, Ruth Crowley, Janelle Mansfield, Michele Badenhorst and Gabriela Geeson.Topics include:Customer centric cultureOrganisation adoption and accountabilityVoC insight and understandingsCX design and improvementCX metrics, measurement and ROICX strategyThis is an extraordinary volume packed with frontline experience, insight and value for anyone wanting to dramatically enhance the customer experience in their organization.

The principles in Customer First are invaluable in scaling up your business. Naeem Arif is a highly experienced management consultant and retailer who has worked with some of the UK's best loved brands. He has poured this knowledge and experience into a method that businesses can adopt to create impeccable customer experiences. This book is packed with practical insights, strategies, cases studies, and hard-won wisdom that will give any business owner - especially retail and hospitality - a frontline customer advantage.Naeem has provided management consultancy services to corporations globally for over 20 years. In addition, he has built his own thriving retail business. Customer First combines a wealth of knowledge, experience and successes into a book that will help you create satisfied customers and a thriving profitable business.