Books by Nathan Furr

A science-backed guide for navigating and thriving through uncertainty—based on interviews and insights from world-renowned innovators, entrepreneurs, artists, and creatives.A bounty of tools and exercises so readers can build their uncertainty capabilities.Based on primary research of innovators, entrepreneurs, CEOs, and Nobel prize winners, as well as gamblers, paramedics, surfers, and artists.Translates fascinating research in psychology, creativity, innovation, and behavioral sciences for a lay audience.Great, inspirational stories from people who've transformed uncertainties into possibilities.Audience:Smart business readers; those who read books like Nudge or Originals.Innovators, entrepreneurs, creatives¿anyone who wants to make better life and work. decisions and find new avenues for professional and personal growth.

Have you ever come up with an idea for a new product or service but didnt take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your companyperhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you havent known how to take the next step, you need to understand what the authors call the innovators methoda set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertaintythrough cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovators DNAwhich Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideasthis book shows how to make those ideas actually happen, to commercialize them for success.Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovators method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the howhow to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether youre launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.