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Books by Neil Bendle

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  • Key Marketing Metrics af Neil Bendle
    Save 10%
    Key Marketing Metrics
    - The 50+ Metrics Every Manager Needs to Know
    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer & et al.
    £35.99

    Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

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  • Marketing Metrics
    Save 11%
    Marketing Metrics
    - The Manager's Guide to Measuring Marketing Performance
    by Paul Farris, Neil Bendle, David Reibstein & et al.
    £33.99

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