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Books by Neri (IESEG University Karra

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  • - The Creation of the Global Fashion Business
    by France) Karra & Neri (IESEG University
    £39.99 - 132.99

  • by Neri (IESEG University Karra
    £57.99

    Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

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