Books by Nichola Reeder

A practical and inspiring guide to executingeffective trade shows that attract and convert high quality leads intoprofitable sales. Organisations regularly waste vast amounts of money, time andeffort attending the wrong shows, planning them poorly and failing to followup, leading to an almost zero return on investment. The Exhibitionist gives exhibitors anend-to-end guide covering all aspects of best-practice trade show executionincluding budgeting, researching the right show, selecting and training staffand post show contact strategy amongst many other elements, to build theconfidence and skills required for delivering more effective events. Through a series of threemodules - planning, implementation and evaluation - The Exhibitionist guidesreaders through the linear process of delivering a commercially measurabletrade show. This is a practical journey which alongside the theory uses casestudies and examples to bring the key points to life. Rather than just giving readers the answer,The Exhibitionist provides the stimulus and inspiration to arrive at the rightdecisions for each organisation's specific trade show needs. The Exhibitionist directsyou through the minimum requirements to deliver an effective trade show butalso discuss more advanced elements such as media management, speaker platformsand digital engagement that will enhance the basic delivery for moreexperienced exhibitors