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Books by Niklas Schaffmeister

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  • Brand Building and Marketing in Key Emerging Markets af Niklas Schaffmeister
    Brand Building and Marketing in Key Emerging Markets
    - A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
    by Niklas Schaffmeister
    £47.99

    This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

    More details

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