Books by Patrick Dixon

The way the world is changing - the trends everyone is interested in and which businesses must take account of if they are to survive and prosper in the future.

ΓÇ£Everything creaks and bends in heavy seas ΓÇô what will not bend will simply snap. So many times I wondered how much load we could carry in a powerful storm without breaking apart. If we flooded any faster I would drown in seconds.ΓÇ¥Patrick Dixon spent years working as a doctor at University College Hospital, while his wife Sheila was a magistrate ΓÇô high-pressure careers that demanded long hours away from their home, family and passion for sailing. It is a frustrating story many occasional sailors can relate to, but unlike most, Patrick and Sheila realised early enough that they could only bend so far before something snapped, they could only take on so much before they drowned.This is their story of how they made changes (some more challenging than others) that they knows other sailors could make too, regardless of where they are at the moment ΓÇô how they changed their priorities but managed to sustain a new career that fitted in around life rather than the other way round.It is also the story of their personal journey, both physically (across the Atlantic and to little-visited corners of the Mediterranean) and metaphorically ΓÇô how a doctor who treated cancer patients coped with a partner facing the same battle. Neither of them wanted to let that flood things either.Through their personal story, with plenty of mishaps that led to insights (both about sailing and life in general), and encounters that turned into opportunities, Patrick and Sheila explore the importance of prioritising the right things in life, and the simple benefits of travel. The book is packed with inspiring but practical advice for all those who have salt in the blood.

Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it.

Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.