Books by Patrick (Touchstone Training

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Helps understand and deploy key personal communications skills that affects success in both job and career. This book includes methods, concepts and techniques that aim to promote confident negotiations and successful outcomes. It offers tips and techniques from gurus such as Chester Karras and detailed verbatim examples of actual negotiations.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Fast track route to rockΓÇôsolid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the lowΓÇôdown on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide