Books by Paul Baker

Paul Baker recounts the story of Polari with skill, erudition and tenderness.

Transform Your Health Business outlines the simple five-step Practice with Profit Way to build your therapy business into a profitable practice. Packed with insights from an expert therapist and health business owner, who has spent over 24 years and 30,000 hours in face-to-face consultations, you'll learn how to command premium prices, enjoy higher margins and develop the systems to deliver exceptional value to your ideal customers.Read this book and discover the five essential elements of a successful health business Culture: Maximise the number of employed therapists and the time they spend in billable consultations Connect: Build valuable relationships with A-star self-funding patients Convert: Discover a stress free sales system that provides high value solutions and healthy profits Consult: Provide membership services to increase loyalty and enjoy a recurring-revenue income stream Consistent: Maximise revenues, profit and growth with a motivated and high performing therapy teamIf you want to build a highly motivated and productive therapy team, multiply your revenue, increase profit and accelerate growth with less stress and more freedom, you need to read this book.

Examines approaches to carrying out discourse analysis (DA) using techniques that are grounded in corpus linguistics. This book evaluates a variety of corpus-based methodologies including: collocations, keyness, concordances, dispersion plots, and building and annotating corpora.

Explores the complex role that language plays in the construction of sexuality and gender, two concepts that are often discussed separately, although in practice are closely intertwined. This book draws on a range of theoretical perspectives and research including performativity theory, feminism, queer studies, psychoanalytical theory and Marxism.

Written by the original members of an industry standardization group, this book shows you how to use UML to test complex software systems. The authors introduce UTP step-by-step, using a case study that illustrates how UTP can be used for test modeling and test specification.

This book examines the ways in which Polari - a secret form of language mainly used by homosexual men - was used in order to construct 'gay identities' in the UK over the past fifty years.