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NEW YORK TIMES BESTSELLERFor the first time ever, an international coalition of leading researchers, scientists and policymakers has come together to offer a set of realistic and bold solutions to climate change. All of the techniques described here - some well-known, some you may have never heard of - are economically viable, and communities throughout the world are already enacting them. From revolutionizing how we produce and consume food to educating girls in lower-income countries, these are all solutions which, if deployed collectively on a global scale over the next thirty years, could not just slow the earth's warming, but reach drawdown: the point when greenhouse gasses in the atmosphere peak and begin todecline. So what are we waiting for?
The world has changed in the seventeen years since the controversial initial publication of Paul Hawkens Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawkens impassioned argumentthat business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problemsis more relevant and resonant than ever.Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.
Offers a fresh approach that fuses ecological integrity with business acumen using the radical concept of natural capitalism. This title sets out the path that we must take to ensure the future prosperity of our civilisation and our planet.
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