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Explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. This book highlights perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology.
The concept of risk is an outgrowth of our society's concern about coping with the dangers of life. This title examines the gap between expert views of risk and public perceptions. It allows the reader to see the evolution of our understanding of such perceptions.
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