Books by Pervaiz K. Ahmed

Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

Provides an overview of the issues integrating learning and Knowledge Management. This work offers case examples that highlight Knowledge Management in practice. It explores and defines learning and Knowledge Management concepts, and deals with the elements that play an important part in determining implementation success in the organization.