Books by PhD Hogan

An entrepreneur takes the calculated risk in the internal cost-benefit analysis and gathers the factors of productionlabor, land, and capitalto generate a self-sustaining profitable business. To gather these resources, including the people necessary to succeed, effective communication is required. The ability to inspire and motivate others to join in the vision is crucial. Whether it is to acquire their labor, intellect, capital, or simply their beliefs and cooperation, the talent to convey the vision via written and oral media will assist in achieving success. Persistence, determination, attitude, and the ability to communicate are the keys to success. All communication be it business, government, personal is between people. The ability to convey thoughts, ideas, information, and motivation is the key to achieving progress and success. Managers of organizations have the basic job of gathering and distributing information, motivating and inspiring team efforts toward a goal, and making decisions. Internal communication takes place within people in an organization, owners, managers, supervisors, and employees. External communication takes place among the company and outside people, customers, vendors, and creditors. Effective communication is essential to accomplishing these goals. Communication skillsboth written and oralare learned skills achievable by all. They are the keys to success, and all business leaders possess them. All our communication skillsoral and writtenand power come from learned behaviors, awareness, and observations of others. Whether it is to inspire, motivate, or acquire cooperation and involvement in an investment appeal, credit application, or sales presentation; to communicate in a clear, understandable manner will greatly contribute to success. Effective communication is positive and assertive. It influences the audience in a mutually beneficial way that creates the you win, I win scenario. This ability will share the vision and inspire others to work with you rather than for you. To understand is hard. Once one understands, action is easy (Sun Yat-Sen). Entrepreneur Communication accompanies the others in the series The Entrepreneurs Edge I & IIFinding the Money; Economics, Entrepreneurship, EthicsThe Es of Business; The Entrepreneur ManagerThe Business Mans Business Plan; and The Entrepreneurs GuideTo Start, Grow, and Manage a Profitable Business to help fill the toolbox of every entrepreneur and manager.