Books by Phil Brown

A compelling, highly enjoyable feast of advice and findings for the professional marketer who wants to excel at the art and science of direct mail. This book delivers 145 instructive anecdotes that demystify the intricacies of direct mail design, strategy and math. A revealing marketing treasury that opens up on any page with a new idea for direct mail success.

Provides a view of how graduate recruitment works, based on the observations of independent observers. This book reveals: how graduate recruitment really works; what you can do to work out where the jobs really are; what criteria employers use to deselect CVs and application forms; how to convince employers to offer an interview; and more.

Toxic waste, contaminated water, cancer clusters-these phrases suggest deception and irresponsibility. But more significantly, they are watchwords for a growing struggle between communities, corporations, and government. In No Safe Place, sociologists, public policy professionals, and activists will learn how residents of Woburn, Massachusetts discovered a childhood leukemia cluster and eventually sued two corporate giants. Their story gives rise to questions important to any concerned citizen: What kind of government regulatory action can control pollution? Just how effective can the recent upsurge of popular participation in science and technology be? Phil Brown, a medical sociologist, and Edwin Mikkelsen, psychiatric consultant to the plaintiffs, look at the Woburn experience in light of similar cases, such as Love Canal, in order to show that toxic waste contamination reveals fundamental flaws in the corporate, governmental, and scientific spheres.The authors strike a humane, constructive note amidst chilling odds, advocating extensive lay involvement based on the Woburn model of civic action. Finally, they propose a safe policy for toxic wastes and governmental/corporate responsibility. Woburn, the authors predict, will become a code word for environmental struggles.

The indispensable guide to the best the New York Adirondacks have to offer.

The increase in environmentally induced diseases and the loosening of regulation and safety measures have inspired a massive challenge to established ways of looking at health and the environment. Communities with disease clusters, women facing a growing breast cancer incidence rate, and people of color concerned about the asthma epidemic have become critical of biomedical models that emphasize the role of genetic makeup and individual lifestyle practices. Likewise, scientists have lost patience with their colleagues' and government's failure to adequately address environmental health issues and to safeguard research from corporate manipulation.Focusing specifically on breast cancer, asthma, and Gulf War-related health conditions-"e;contested illnesses"e; that have generated intense debate in the medical and political communities-Phil Brown shows how these concerns have launched an environmental health movement that has revolutionized scientific thinking and policy. Before the last three decades of widespread activism regarding toxic exposures, people had little opportunity to get information. Few sympathetic professionals were available, the scientific knowledge base was weak, government agencies were largely unprepared, laypeople were not considered bearers of useful knowledge, and ordinary people lacked their own resources for discovery and action.Brown argues that organized social movements are crucial in recognizing and acting to combat environmental diseases. His book draws on environmental and medical sociology, environmental justice, environmental health science, and social movement studies to show how citizen-science alliances have fought to overturn dominant epidemiological paradigms. His probing look at the ways scientific findings are made available to the public and the changing nature of policy offers a new perspective on health and the environment and the relationship among people, knowledge, power, and authority.

Catskills of Sullivan was build by New Yorkers who wanted mountain air, good food, and a Jewish environment. By the 1950s, this Eden of bungalow colonies, summer camps, and over 900 hotels had attracted over a million people a year. This book recounts the life of guests, staff, resort owners, entertainers, and local residents.