Books by Pradhyuman Singh Lakhawat

Work Life Perspectives of Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues related to QWL faced by pharmaceutical marketing executives. It integrates an analytical approach with a global view to examine various issues. The book covers not only the Uttar Pradesh, but focuses on Indian markets. Each chapter is written as an individual essay about a given issue, and where relevant, facts are provided to illustrate how these issues are currently managed by the pharmaceutical marketing executives. This book offers a thoughtful and thorough description of the industry¿s current situation and integrates the latest scholarly and industry research from managements in one place for convenient reference for researchers and pharmaceutical management practioners.