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Books by Professor Bob (Professor of Tourism in the School of Business McKercher

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  • by Australia) Prideaux, Central Queensland University, The Hong Kong Polytechnic University) McKercher, et al.
    £36.49 - 96.99

    A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking.

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