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Books by Professor Donald (Professor Emeritus Getz

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  • - Theory and methods for event management and tourism
    by University of Calgary, Canada) Getz & Professor Donald (Professor Emeritus
    £96.99

    This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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