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Drawing on personal and professional experience, it is the definitive account of modern reproductive technology from a practitioner who has spent his professional life at the forefront of this most fascinating and emotive area of science.
Inspiring, unusual and at times controversial, Bad Ideas? In so doing it celebrates man's extraordinary capacity for achievement and offers a hopeful way forward to protect humanity against what sometimes seem like bad ideas.
He also tells us how to boost our intelligence, how to tap into creative powers we never knew we had, how to break old habits and keep our brain fit and active as we enter old age. The human mind is all we have to help us to understand it.
From caveman to modern man ... Few people doubt that humans are descended from the apes; They explain why a happily married man will fantasize about the pretty, slim, young woman sitting across from him in the tube and why thousands of people spend their week entirely focused on whether their team will win their next crucial match.
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