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Books by Raj Sethuraman

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  • - Models, Insights, Implications and Future Research Directions
    by Raj Sethuraman
    £88.99

    Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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