Books by Rajesh Kumar

Ornamental Horticulture is a branch of Horticulture which deals with commercial growing of flowers ornamental plants and beautification of surroundings. This subject assumes great importance in improving total environment and checks visual pollution by way of beautification. The flowers have been eulogised by poets and artists for generations not merely for their ornamental properties but for their versatile curative properties. The Study of ornamental horticulture comprises of two parts i.e. the knowledge of growing of plants like annuals, shrubs, climber, trees, bulbous, succulents and cactus, shade loving plants, lawn etc. and their use in beautification programme. The information on above aspect is scattered in different book and a great difficulty was being felt by students, landscapers and scientist. In this context, a need of simple book on introduction, cultivation and management of ornamental plants is highly demanded by student of Horticulture and florists of India. This book describes in details collection identification, propagation, cultivation, nutritional & weed management, plant and flowers senescence management etc., of annuals, herbs, shrubs, climbers and ornamental trees. Since, beautification involves the principles of art and gardening styles. Therefore, bio aesthetic planning, basics of landscaping and flowers arrangement have also been discussed in details. Special care has been taken to present the subject matter in a simple and lucid style. Book further includes recent available information. The illustrations have been drawn from own specimens with photographs.

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Studies syntax of NPIs and their interaction with sentential negatives in Hindi. This book outlines the clause structure of Hindi and locates the syntactic position of sentential negatives as well as constituent negatives within the structure.

Medical tourism is the act of travelling to other countries to obtain medical, dental, preventive and surgical care. With high rising costs of health care, many people are not able to afford health insurance and cannot receive treatment for necessary or elective procedures. Travelling abroad costs 60 to 80 percent less than the same procedure in the US and includes the leisurely aspect of travelling in the foreign country. This book provides readers with an introductory overview of health and medical tourism, besides dental tourism. Identification of related destinations, the involved risks and rewards with respect to medical travel is discussed in detail. An attempt is made towards understanding medical tourism in all its dimensions. The book also gives some reflections on growth of medical tourism worldwide with an Indian perspective on future prospects of global medical tourism. The existing industry of medical tourism in North America, the health facilities and alternative healthcare in Barbados are described as case studies.

Sports Tourism is defined as any activity in which people are attracted to a particular centre as an event participant, an event spectator, or to attend sports attractions and business meetings. Sports Tourism is one the fastest growing industries in the world. It is also, however, one of the least talked about. Tourism has been and will continue to be one of the biggest and most profitable industries in the world. Obviously sports are a very important aspect to society in many different ways. Culturally, economically, and socially, the role sports play in today''s society is immeasurable. In other words, tourism and sport are key cultural elements of today''s world and have significant impact on modern society and International Tourism. The WTO has also carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites. It embraces aspects of the relationship between sport and tourism, with clear links to work on consumption of experiences within behavioural research. This book provides readers with an introduction to tourism, sport, adventure, recreation and sports tourism. Select analysis of some adventure sports has been done in order to elaborate upon trends in international sport, adventure, recreation and travel.

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

[...]Dette er ikke en bog som de andre, og den fremgår som varierende, alsidig og spændende læsning. Bogen dækker området forhandling på en alsidig og fængslende måde [...]Læs hele anmeldelsen under 'supplerende materialer'. En praktisk orienteret lærebog, hvor det teoretiske fundament også er på plads og værktøjskassen fyldt op, Den studerende involveres i en læreproces, hvor forskellige forhandlingsmodeller afprøves i praksis. En af lærebogens grundholdninger er, at forhandlinger ikke nødvendigvis foregår mellem parter med modstridende interesser. Den primære målgruppe er kommunikationsuddannelser og markedsorienterede bachelor-uddannelser, bl.a. på handelshøjskolerne og andre uddannelser, hvor hvori der indgår kurser i forhandlingsteknik. Bogen er skrevet på engelsk