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Books by Rajnish Tiwari

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  • Perspektiven des Mobile Banking in Deutschland af Rajnish Tiwari
    Perspektiven des Mobile Banking in Deutschland
    - Implikationen Auf Basis Einer Untersuchung Von Angebot, Nutzern Und Umfeld
    by Rajnish Tiwari, Stephan Buse & Constantin Grabner
    £53.49

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  • Aiming Big with Small Cars af Cornelius Herstatt
    Aiming Big with Small Cars
    - Emergence of a Lead Market in India
    by Cornelius Herstatt & Rajnish Tiwari
    £93.99

    This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

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