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Books by Ralph Keyes

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  • - Our Love Affair with Euphemisms
    by Ralph Keyes
    £26.99

  • - Encouragement and Advice from a Veteran
    by Ralph Keyes
    £13.99

    In 1889, the editor of the San Francisco Examiner, having accepted an article from Rudyard Kipling, informed the author that he should not bother to submit any more. "This isn't a kindergarten for amateur writers," the editor wrote. "I'm sorry, Mr. Kipling, but you just don't know how to use the English language." A century later, John Grisham was turned down by sixteen agents before he found representation-and it was only after Hollywood showed an interest in The Firm that publishers began to take him seriously. The anxiety of rejection is an inevitable part of any writer's development. In this book, Ralph Keyes turns his attention from the difficulty of putting pen to paper-the subject of his acclaimed The Courage to Write -to the frustration of getting the product to the public. Inspiration isn't nearly as important to the successful writer, he argues, as tenacity, and he offers concrete ways to manage the struggle to publish. Drawing on his long experience as a writer and teacher of writing, Keyes provides new insight into the mind-set of publishers, the value of an agent, and the importance of encouragement and hope to the act of authorial creation.

  • - The Success of Failure, the Failure of Success
    by Ralph Keyes & Richard Evans Farson
    £11.99

    In The Innovation Paradox, Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In today''s business economy, it''s not success or failure -- it''s success and failure that lead to genuine innovation. History''s great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Today''s most prominent businesspeople agree that The Innovation Paradox has the formula for failure and success down to a science, Make no mistake: If you''re looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to start.

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