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Books by Randolph J. Trappey

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  • Brand Choice af A. Woodside
    Brand Choice
    - Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
    by A. Woodside & Randolph J. Trappey
    £93.99

    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.

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