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From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins, was at the centre of this shift. This book presents a narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born.
This text argues that fashion and the imagery surrounding it give us a vision of Western culture that is both enticing and alienating. Rebecca Arnold exlores the complex nature of modern fashion, attempting to unravel the contradictory emotions of desire and anxiety that it provokes.
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