Books by Regina Luttrell

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Gen Z: The Superhero Generation is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.