Books by Richard M. Perloff

Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.

This volume provides a comprehensive introduction to political communication in America. Taking a broad-based theoretical and a multi-perspective approach to politics and the press, the author looks at phenomena from a variety of points of view.