Books by Robert Goldman

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony.

Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.