Books by Robert H. Mosher

Contents - 1. New Product Development-An Overview-Introduction; The Opportunities New Products Create;The Problems New Products Create; The New ProductDevelopment Cycle for Industrial Products; ConsumerNew Product Evaluation; The Role of TechnicalResearch and Development in New Product Development;Why New Products Fail; Ten Philosophies ofSuccessful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business-Introduction and Objectives; The Urgent Case forMarketing Research; General Definitions and Applicationsfor Marketing Research; Professional MarketingResearch; Practical Employment of MarketingResearch; Nonobjectivity in Research; The ScientificMethod of Investigation; Sources of Marketing Information;Methods of Collecting Data in MarketingResearch; Kinds of Marketing Research and Applications - 3. Spunbonded Products-Introduction; Sheet Structure of Tyvek SpunbondedLinear Polyethylene; Area-Bonded Sheets; PointBondedSpunbonded Polyethylene; Reemay SpunbondedPolyester; Typar Spunbonded Polypropylene;Summary - 4. Nonwovens and Textile Replacements -Introduction; Background of The Nonwoven Industry;Types of Nonwovens; Disposables; Linen Supply Field;The Graduate; Disposable Diaper Market; ImprovementsEvolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;Technical Research and Development; GatheringCompetitive Intelligence; Marketing Intelligence; BenefitsRealized; Textile Replacements and Their Future;Conclusions - 5. Extrusion Coating of Paper and Board -Survey; Structure of Polyethylene; Specific BarrierProperties of Polyethylene; Extrusion Equipment;Primers for Polyethylene Coating; Printing of PolyethyleneCoated Papers; Extrusion Coating of PigmentedPlastics; Other Resin Additives; Testing ofPolyethylene Coated Papers; Extrusion Resins OtherThan Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data;Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding;Technology of Pulp Molding; Production Techniquesand Properties of Pulp Molded Products; The Futureof Pulp Molding -

Contents - 1. Paper Converting Machinery - L. W. Egan - Unroll Units - Guides and Tension Devices - Coaters - Paper Machine Coating - Driers - Saturators - Calenders - Supercalenders and Embossers - Creping Machines - Laminators - Printers - Cutters and Layboys - Slitters - Winders - Special Coating Equipment - 2. Printing Inks and Processes - S. B. McFarlane, Jr. - Printing Methods and Equipment - Printing Inks - Printing Problems - Printing Special Surfaces - Special Applications of Printed Papers - 3. Laminating and the Theory of Adhesion - F. C. Campins - Wet Versus Dry Lamination Techniques - The Nature of Nonplastic or Rigid Bonds - The Nature and Function of Plastic Laminants - Problems in Laminating and Laminations - Functionality Beyond Adhesion - Summary and Conclusions - 4. Saturating Agents and Paper Saturation - J. F. Hechtman and J. E. Jayne - Base-Paper Requirements - Methods of Saturating - Technology of Saturating Agents - Applications of Saturated Papers - 5. Machine Production of Printing Papers and Resin-Treated Specialties - R. W. Martinek - Coating of Printing Papers - The Production of Functional and Decorative Specialty Papers on the Paper Machine - 6. Evaluation of Raw Stock, Raw Materials, and Specialty Papers - D. S. DavisEvaluation of Raw Stock - Evaluation of Nonfibrous Raw Materials - Evaluation of Printing Paper - Evaluation of General Products - Functional Evaluation - Specific Evaluation Tests for Specialty Papers - Analysis of Specialty Papers - Analytical Scheme - 7. Films - J. Eichhorn - Materials - Manufacturing Processes - Physical Properties - Characteristics and Uses - Glossary - Index -

Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional Marketing Research; Practical Employment of Marketing Research; Nonobjectivity in Research; The Scientific Method of Investigation; Sources of Marketing Information; Methods of Collecting Data in Marketing Research; Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction; Sheet Structure of Tyvek Spunbonded Linear Polyethylene; Area-Bonded Sheets; PointBonded Spunbonded Polyethylene; Reemay Spunbonded Polyester; Typar Spunbonded Polypropylene; Summary - 4. Nonwovens and Textile Replacements - Introduction; Background of The Nonwoven Industry; Types of Nonwovens; Disposables; Linen Supply Field; The Graduate; Disposable Diaper Market; Improvements Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future; Technical Research and Development; Gathering Competitive Intelligence; Marketing Intelligence; Benefits Realized; Textile Replacements and Their Future; Conclusions - 5. Extrusion Coating of Paper and Board - Survey; Structure of Polyethylene; Specific Barrier Properties of Polyethylene; Extrusion Equipment; Primers for Polyethylene Coating; Printing of Polyethylene Coated Papers; Extrusion Coating of Pigmented Plastics; Other Resin Additives; Testing of Polyethylene Coated Papers; Extrusion Resins Other Than Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data; Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding; Technology of Pulp Molding; Production Techniques and Properties of Pulp Molded Products; The Future of Pulp Molding -