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Books by Rocio Aguilar

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  • Online Brand Communities af Francisco J. Martínez-López
    Online Brand Communities
    - Using the Social Web for Branding and Marketing
    by Francisco J. Martínez-López, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas & et al.
    £58.49

    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

    More details

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