Books by Roddy Mullin

In today's connected world, promotion is fundamental to everything we do to drive business

In today¿s connected world, promotion is fundamental to everything we do to drive business

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.