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This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism and hospitality to enhance and enrich their toolbox in order to achieve a better and more profound knowledge of their field.
This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, approaches to factor and cluster analysis and regression and covers advanced topics including structural equation modelling, maximum likelihood estimation, simulation and agent-based modelling.
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