Books by Rudy Aernoudt

Entrepreneurship: no guts, no glory is a provocative scientifically reasoned book about the impact of entrepreneurship on the economy and our quality of life. The author argues for an enterprise and entrepreneurship-friendly ecosystem in Europe, and sets out concrete guidelines to achieve this.

This book is unique as it goes beyond the classical academic approach, and opts for an approach whereby the theoretical insights are systematically illustrated by concrete cases and exercises. This explains its title: Financial Management in Practice. This approach makes this book very suitable both for financial managers and for university and high school students.