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Books by Russell D. Lansbury

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  • by Russell D. Lansbury
    £47.49 - 114.99

  • - The Hyundai Motor Company's Global Strategy
    by Australia) Lansbury, Russell D. (University of Sydney, Australia) Suh, et al.
    £47.49 - 132.99

    Examines the experiences of the globalizing Korean automobile industry, with particular focus on the Hyundai Motor Company, one of the prominent Korean multinational corporation. This book provides an overview of the nature of the global automobile industry, before considering the globalization processes that the Korean industry has undertaken.

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