Books by S. Bridge

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Policies to increase the level of enterprise and entrepreneurship, in many countries and regions, have often failed. This book explores this and gives alternative views to derive a different model, based on social influence, which is consistent with the evidence and which might therefore lead to better policy.