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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTUREBased on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends.
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
The book uses interview and survey information from 300 of the world's leading industrial enterprises to provide an in-depth investigation of the issues relating to the internationalisation of R & D by multinational enterprises. The viewpoints of central coordinating R & D units and their overseas subsidiaries are analysed.
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