Books by Sabine Marinescu

When Covid-19 came along, everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago.

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.