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While working on his doctorate degree, Sam Abbott invents two serums: one to prevent contagious diseases; the other to block the harmful effects of air pollution to lungs and bronchial tubes. He tries to get US drug companies to take an interest in his inventions, but they all sneer at him and turn him down. Buried in student loans, virtually penni
Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects.
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