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The success or failure of institutions to the success achieved by administrative leaders in their businesses, through the performance of roles and functions entrusted to them, and their contribution to the development of their organizations, according to their abilities and aptitudes enabling them to influence others to achieve their goals. Perhaps the era of change markedly in different aspects of life, and the associated information and technological revolution that swept through all organizations of all kinds, and the provision of technology innovative ways to accomplish the educational tasks, which changed the form of the educational process and its goal and create a highly competitive environment called organizations To pay close attention to the nature of efforts to accomplish the work, to maximize effectiveness by focusing on the efforts of teachers beyond the limits of official roles and requirements .
The process of communication means "the receipt of information and understanding in order to create the desired change in the behavior of others. Therefore, it is a process consisting of at least one sender, one person and one receiver, who sends information and understanding from the sender to the receiver and then responds to the sender's knowledge of the future impact" Also the means used to transfer data during the information cycle (registration, tab, storage, retrieval, usage The main goal of the communication is to influence the various activities in the interest of the organization and the communication process in the institution is necessary in order to provide the employees with the necessary information to carry out their work and to develop and improve the attitudes and attitudes of the individuals, in a manner that ensures coordination, achievement and satisfaction of the work, And social workers.
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