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In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well.
In How Design Makes The World, bestselling author, Scott Berkun, reveals how designers from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook "like" button, and everything in between, Berkun shows how design helps or hinders, and offers a new way to think about the world around you.
In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.
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