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Scott Galloway is a professor at New York University¿s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre¿preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World¿s 50 Best Busi¿ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
AN INSTANT NEW YORK TIMES BESTSELLERFrom New York Times Bestselling author Scott Galloway comes an urgent examination of the future of America and the reasons behind its current social and economic crisisIn Adrift, Scott Galloway looks from the past to the present - from 1945 to the 2020s - to reveal how America has reached its current state of political, social and economic crisis. It is on the brink of massive change, change that will disrupt the working of its economy and drastically impact its financial backbone, the middle class. Telling America's story through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today's perfect storm. Adrift seeks to make sense of it all, and offers Galloway's unique take on where America is headed and what it will become. It's a vital guide for anyone who wants to understand the state the country is in and how and why its influence on the world has changed.
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