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Books by Sean Brierley

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  • by Jonathan Hardy, Iain MacRury, Helen Powell & et al.
    £40.99 - 123.99

    An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

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